When you’re a kid, sheets aren’t just for bed. They’re for adventure. The crew came together to craft this Tide spec ad, following our stars Max and Beau for two days. Using a combination of staged set ups and candid filmmaking, we captured moments as Max and Beau adventured around their home, bed sheets in hand. This film was captured on the Canon C200 with Sigma Art lenses. Using waterfalls of diffusion, we prioritized natural feeling soft light wherever possible. Check out our Instagram for more BTS breakdowns of our Tide spec ad “Sheets.”
This spec is fully re-editable. Shot in Canon Cinema Raw Light for flexibility in color grading. All revisions available at an additional cost.
Music Licensing: Artlist.io Available Formats: 17:9, 16:9, 2.35:1 Available Resolution: Up to 4K DCI
In perpetuity on all platforms.